THE PEOPLE WHO KNOW ME BEST
WERE ASKED TO DESCRIBE ME...

THIS MAY HAVE BEEN A MISTAKE.

Ali Asif's trading-card portrait: an illustrated Ali in a backward cap giving a thumbs-up in front of yellow lightning bolts

“He has been ‘five minutes away’ his entire life.”

— DADHas watched the plans get bigger.

“He once opened ChatGPT to answer one question and came back three hours later with a business idea, a campaign and a plan to move countries.”

— WIFEHas to live with the tabs open in my brain.

“When he was little, he would argue until everyone got tired and agreed with him. Now apparently that’s called presenting.”

— MOMStill thinks advertising isn’t a real job.

“Mmmmmmm… DADAAAA!”

— SONCurrently my toughest client.